The Future of CRM Software

The next generation of Customer Relationship (CRM) software needs new strategies and supporting technologies to proactively respond to more empowered customers. Here’s what’s needed for the future of CRM software.

  • A New Purpose – CRM software must transition from an internally focused, sales driven, customer data management application to an externally focused, conversation driven, customer engagement application.
  • More Customer Engagement – since most customers are socially active online, CRM software should focus on these outlets and methods of conversations so they can act and engage appropriately.
  • Improved Customer Experiences – CRM software should help improve customer experience at every customer facing interaction.
  • More Customer Intelligence – Knowing what each customer ‘Likes’, forwards, retweets or comments on creates a highly specific customer social graph.

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How to make the most of cloud-based CRM

IDC and Gartner indicate that 62 percent of Customer Relationship Management (CRM) software will be in the cloud by 2018. Because cloud-based CRM has the power to transform your sales and marketing process, you need to include these in your CRM strategy:

  • Be social first – Interact with customers over Facebok, Twitter, or whatever medium they frequent to cultivate better relationships
  • Emphasize mobile – Employees become more productive when they can get quick access to CRM software on a mobile device
  • Make simplicity a priority – Cloud-based CRM solutions are easy for anyone to manage from anywhere

Remember to choose a CRM cloud solution that will help you achieve greater sales and build a more successful business.

 

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3 Key Cloud Trends for 2016

Now that 2016 is here, let’s take a look at three key cloud trends so we can take advantage of them thoughtfully and effectively.

  1. The continued rise of cloudops – Cloudops are the new name of IT Ops that focus on cloud services like security, management and monitoring.
  2. The continued explosion of containers – Containers are a solution to the problem of how to get software to run reliably when moved from one computing environment to another.
  3. More focus on training and certification – The number of training companies focused on cloud is exploding because the cloud is taking over.

We will look at 2016 to be a year of evolution than revolution, and the cloud will surely take precedence.

 

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Five ways the cloud is good for growing SMBs

These days, cloud migration appeals more to large scale businesses. Though small-to-medium-sized businesses (SMB) could also benefit greatly with cloud migration. By moving to the cloud, SMBs are almost guaranteed to save both time and money. Here are five ways cloud deployment can help SMBs be more agile and prepared for growth.

  1. You only pay for the capacity you use
  2. Your cloud vendor handles all IT needs
  3. Multiple users can access cloud-based resources at the same time
  4. Your workforce will have the mobile tools they need to collaborate across the globe, all in real time
  5. Your cloud provider handles all upgrades for your business

 

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Dynamics CRM 2016 Launches with Cortana Analytics Suite

The latest iteration of Microsoft Corp’s customer relationship management (CRM) platform is now available with the integration of the Cortana Analytics Suite, which combines the company’s personal digital assistant with data management services from Microsoft’s public cloud and pre-built business intelligence workflows to help salespeople better understand their customers. Dynamics CRM 2016 toolkit automatically generates cross-selling recommendations based on the specific preferences of a prospect and scan social network for messages that are indicative of potential deal-making opportunities – this functionality being a direct response to competitor Salesforce. additional features of Dynamics CRM 2016 include cloud-based Office 365 and SharePoint, a web application platform for collaboration.

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Infor Partners with Quality Reviews, Inc. to Improve the Patient Experience

Infor and Quality Reviews, Inc., a leading builder of real-time consumer and patient feedback software, have partnered to maximize the collection and management of patient satisfaction data. With this partnership, Infor is able to provide customers access to RateMyHospital®, a HIPAA-secure, cloud-based patient relationship management (PRM) tool that enables hospitals and healthcare providers to measure, manage, and improve the patient experience. Edward Shin, M.D., CEO and co-founder of Quality Reviews, Inc. says of the collaboration, “Partnering with Infor, which automates more than 80% of the largest U.S. healthcare delivery networks, gives us the scale we need to help improve the patient experience on an industry-wide level.” Barry P. Chaiken, M.D., chief medical information officer at Infor adds, “Through our partnership with Quality Reviews, we expect to be able to deliver our healthcare clients the necessary tools to improve the patient experience in the pay-for-performance era of the Affordable Care Act.”

 

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The Healthcare Internet of Things: Becoming A Reality

In the near future, every person will be able to track every aspect of their own health using devices that passively capture data.The Healthcare Internet of Things is beginning to take shape due to several drivers:

  • Sophisicated Techonology: New mobile devices and wearables are offering sophisticated biometric, fitness and wellness tracking.
  • Data Integration: Devices passively capturing data will integrate together to provide a comprehensive overview of a person’s health.
  • Technology partnerships: Companies are relying on specialized technology vendors to add increased capabilities to their products.

The Healthcare Internet of Things promises consumers that their devices work together to improve their life – making them more fit, fashionable, efficient, productive, and healthier individuals.

 

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Innovative New Mobile Solution Delivers Infor M3 to Field Users

This week, Infor announced the new solution Infor Mobility for Field Service (MFS), v15.1.0, which allows customers to utilize the Infor M3 enterprise resource planning (ERP) system from anywhere, using a mobile device. Infor MFS takes assigned work orders in Infor M3 and displays them in a clearer and more easily digestible format. It has innovative components, including integration for Infor Document Management (IDM), Interconnected Data Sourcing & Reporting, and Superior Application Tools. Brian Dunks, product director, M3 Product Management, states, “This solution has been thoughtfully designed in response to the needs of our customers, to ensure that all users, including field technicians, are suitably equipped with the same high-quality tools that are utilized throughout the enterprise.”

 

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Dynamics CRM 2016 to Be Available as Office 365 Add-On Option

Microsoft’s upcoming update to their customer relationship management (CRM) platform, Dynamics CRM 2016, will feature more seamless integration with Office 365, the company’s cloud enabled office suite. Office 365 business customers will soon be able to, for an added per-user fee, include Dynamics CRM to their productivity space. Bob Stutz, corporate vice president of Microsoft Dynamics CRM, assured that current Dynamics CRM customers will not be forced into acquiring Office 365 licenses, rather the option will simply be available for them. Dynamics CRM 2016 is a major revamp of the software used by sales and customer service professionals. It’s also a push by Microsoft to maintain the software’s upward momentum in the marketplace.

 

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Five Steps to CRM Success

A customer relationship management (CRM) system can support and improve just about every aspect of any business. However, as with many technologies, most people just scratch the surface of what the systems can do, thus not fully grasping the core benefits. Whether you’re a beginner or experienced user, here are a few tips to improve your CRM experience.

  1. Take baby steps – Start by focusing on the things you already can do, then build from there with your CRM program.
  2. Live it and breathe it – Make your CRM system “the cornerstone of all client interactions,” said Karen Yeates, executive vice president of information technologies for Signature Travel Network.
  3. Begin at the beginning – Record interactions at the point of inquiry, not at point of sale.
  4. Make it a habit – You’ve got to commit to it. If you don’t commit, then you don’t have great data. And if you don’t have great data, what’s the point?
  5. Track the trends – It’s important to use CRMto track sales, so you know what’s hot and what’s not.

CRM data helps you see the big picture, identify the trends, and decide where to focus your marketing efforts.

 

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