Archive for category: News

The COVID-19 pandemic saw indefinite closures of many major businesses. Those who have stayed open, such as restaurants, have had to adjust their services the past several months. Paul Sawers shares an article on  Venture Beat of the various methods of technology restaurants are embracing as they reopen their dining rooms. With table service being the main concern (since the restaurants that stayed open focused primarily on takeout or delivery), restaurants are thinking of ways to have as minimal contact service as they can for their servers and customers. For example, Amazon-backed Deliveroo enables restaurants to accept orders and payments from diners as well as offer digital menus for walk-in customers. Additionally, Restaurants are using QR codes for patrons to view menus as well on their mobile devices. PayPal rolled out contactless payments in 28 markets for minimal contact, and TableDrop, a new platform, allows restaurants and diners to conduct business meetings from a safe distance. We are still trying to adjust to this pandemic world. Whatever the changes that we still need to make, it’s clear that technology will play a huge role going forward.

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The best way for businesses to build relationship with customers can be found in customer relationship management (CRM). This platform allows you to store customer data and measure different means to approach customers and generate more sales. Business Motoring shares the top five ways CRM software helps increase profits in the automotive industry.

1. Lowering disturbances connected to the distribution of Leads – “With Customer Relationship Management, one can set the CRM system on an automatic basis. Automatically the existing leads can be distributed amongst all of the sales managers.”
2. No more missing valuable offers – “Some of the deals with buyers fail because there is always something missing in the offers, or in the process of sales. With the help of a CRM software, a plan of action can be made up which should specify the tasks that are on the stage of sales.”
3. Following up on tasks with CRM – “With the help of the CRM software, one can always look after all the tasks. You can look at the tasks step by step until they are done. Also, you can make those customers follow up.”
4. Test drives and customer information – “It can be very difficult to look up to test drive requests coming from all over the crowd. Knowing for the fact that without knowing the customers the test drive request can’t be approved. While if you use the CRM software, loads of things can be conceded. By filling an online test drive form, the forms will go to the CRM directly. Now the CRM will store all the personal information of the customer.”
5. Customer analysis – “Later on, whenever you need any information about your customer all you have to do is to surf the CRM software. It is because the software will have all the customer information, the contact, the events, the campaigns, and the rest, all stored.”

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COVID-19 has turned our world upside. From our way of living and our way of doing business, we’ve had to adjust our everyday lives to handle this pandemic carefully. Even as businesses are slowly starting back up again, we need to be mindful of how to move forward as things aren’t going to go back to ‘normal’ for a while. The good news is that we don’t need to spend too much money on rethinking strategies because customer relationship management (CRM) can organize whole industries that have been affected by the pandemic. Victor Iryniuk shares on business2community of the various ways businesses can utilize their CRMs to be more adaptive to the post-Covid world.

New Customers. “With the world working remotely, the gaps in company sales processes have widened. CRM helps businesses close those gaps by ordering and cohering sales processes. If the gaps aren’t there, new prospects and leads will find it much more difficult to fall through them.

New customers are bound to feel some level of uncertainty. The quicker your business can get them into, and moving along the pipeline, the closer they are to making a purchase.”

Existing Relationships. “Customer-centricity is critical during a crisis, when your existing customers make up a disproportionate share of incoming revenue. If you want to keep your business afloat, it’s essential to invest in maintaining positive relationships with every existing customer. It’s important that each customer is approached with understanding, humility, and empathy at the very least, if you expect them to stick around.”

Post-Crisis Team Management. “The new reality is that companies are starting to embrace work-from-home employment models. With a balanced approach to working from home and the leveraging of technology to help implement it, we could step out into a much fairer world for our employees.”

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Infor recently announced a partnership with consultancy and system integration company, Sinfo One. Having more than 35 years of experience in managing international projects, Sinfo One aims at supporting companies through digital transformation processes in the Italian food & beverage sector. The partner agreement is based on an offer of solutions designed to overcome the specific business challenges of the food industry, which includes: Infor CloudSuite Food & Beverage and Infor M3, integrated with Infor Birst^® for analytics, Infor CloudSuite EAM, and Infor PLM for Process (Optiva). Per the press release, Sinfo One and Infor believe the combination of industry vertical applications and great business skills are the basis of customer success.

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