4 Keys for a Successful CRM Implementation

With the current pandemic still affecting industries over a year later, it is more important than ever that businesses keep their loyal customers happy and continue to attract new customers. The solution to this is harnessing the power of your customer relationship management (CRM) system. While implementing a CRM can be challenging, the return on investment is very rewarding. Though its deployment within an existing business requires a forward-thinking approach to ensure success. Krishna Panicker, vice president of product at CRM company Pipedrive, shares an article on Destination CRM explaining to organizations that with the right mindset, CRM implementation can be made seamless and pain-free for every person involved. Panicker explains how to make it happen with these 4 keys tips.

Choose the Right Tool. All CRMs are not made equal. Ensure the needs of the business are aligned with your choice of CRM… Choose a solution that supports your growth and think with a futuristic mind-set.

Understand Your Customer. Every aspect of the customer journey must be taken into consideration and the best CRM solutions can keep track of calls made and emails sent, as well as conversations that the customer has had with the support team. Through gaining this insight you are able to customize messaging and personalize communication, as well as identify areas to optimize.

Keep Conversations Going Between Teams. Business leaders must understand what the company needs CRM for and how it will be used across teams before embarking on the journey. It is a good idea to involve employees directly in the decision-making process: they will be the ones using CRM on a day-to-day basis and will be impacted the most by the solution you choose.

Leverage Integrations. Take full advantage of everything your CRM offers from the very first stages of its journey. CRM integrations often aren’t prioritized at the beginning, causing much of the application’s utility to remain untapped until much later down the line.

 

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5 Methods To Improve CRM System Of Your Company

The driving fore of most profit-based organizations are the customers. Keeping them happy and satisfied is the bottom line and will help your business thrive. A game changer for your company to manage your customers better is customer relationship management (CRM). Having a sound CRM system can better your current relationships with customers and help you find even more. However, in order to get the most of it, you should choose the best CRM system for your company and know what tools you have at your disposal. Business expert Rebecca Smith shares an article on Host Review on how to improve a CRM system for your company to better utilize this amazing tool.

  1. Train Your Employees – As you work on your salesforce partners list, focus on training employees on the basics of CRM. Plan to execute the training in workable phases.
  2. Observe Sales Cycles and Customer Behaviors – A successful marketing strategy depends on knowing what customers click. Companies can learn more about their customers from the information gathered. As such, they will prepare well for them.
  3. Detail Synchronization – Company CRMs should schedule everything from calendars, advisors’ meetings, and to-do lists. Check to see if the CRM you go for has several synchronization options. The more options there are, the better it is.
  4. Consider offering Personalized Services – Different companies are discovering ways to use their CRMs. It helps them serve customers better. They can attend to their customers’ unique needs. This ensures that they achieve a personalized approach.
  5. Staying Updated – Choose a CRM system that updates the company. The information is essential to direct marketers to channel their efforts. Better results come up when marketers focus on using the right information.

A CRM system is a worthy investment for any company that can use it right. Selecting the right one for your company starts with knowing what you need and how a CRM will help you achieve it. Find the right one will offer the most gains for your business needs.

 

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Linea Light Group Chooses Infor for Digital Transformation and to Centralize the Control of the Business

Professional LED lighting and design brand Linea Light Group has implemented Infor LN as part of a digital transformation strategy. The objective of the project, which was managed by Infor partner 2WS, was to redefine the group’s information processes for better business management of its individual branches for sales. Founded in 1976, with headquarters in the province of Treviso, Italy, Linea Light Group specializes in the design and production of lighting systems and solutions for indoor and outdoor environments, and is among the first European companies to specialize in LED technology. The previous ERP (enterprise resource planning) solution was disconnected from the various systems because the company needed to define a business management model common to all subsidiaries in order to harmonize operational activities in all foreign countries in line with the head office. Per the press release, Linea Light Group identified Infor LN as an ERP solution ideally suited to the needs of manufacturing companies. 2WS supported Linea Light Group throughout the decision-making and implementation phases of the project. The Infor LN implementation was based on the definition of core models, developed for each type of branch and agency in the group, according to their specific business needs. Future plans for Linea Light Group include optimizing the general model and evaluate the extension of Infor LN to other foreign branches and agencies, such as Dubai, Russia and Spain, as well as to the Italian commercial agencies in the group.

 

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Updating Bouncy Castle after Java Update on Landmark Server

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Similar to LSFCT, when Java is updated on the Landmark server, you will need to place the Bouncy Castle provider in the LAW_JAVA_HOME/jre/lib/ext directory.  To get the latest Bouncy Castle release, navigate to https://www.bouncycastle.org/latest_releases.html.  Select the latest release, or the release that corresponds to your version of Java.  Download the signed JAR file.

Stop all the IBM processes and Lawson.  Also, check your task manager for any running java processes.  Kill any java process.  Place the file at LAW_JAVA_HOME/jre/lib/ext.  Start all the services, or reboot the machine.

 

CRM’s Pandemic Performance

The COVID-19 pandemic threw us all in for a roller coaster ride that no one saw coming. Telecommuting and remote work/shopping was the “normal” social behavior, and it looks like it’s here to stay for a while. Customer relationship management (CRM) industry analyst Denis Pombriant shares an article on CRM Buyer on how CRM systems handled the 2020 pandemic. Pombriant states one of the many disappointments we’ve seen in handling the COVID-19 crisis has been how cloud software companies have been almost shut out of participating in providing solutions. Though if you step back and look at what the tech sector has demonstrated to us through COVID, you can feel impressed. There are multiple huge networks capable of bringing technical solutions to any corner of a reasonably mature society, which Oracle and others have shown, Pombriant points out. Flexible software drives business agility and nothing drives software flexibility like a development environment that generates code to support multiple systems – CRM. Integration, analytics, workflow and other aspects of running applications all converge into a development environment with a code generator, says Pombriant. The cloud and cloud-based platforms are not perfect, but we’re light years ahead of where we were just a few years ago. This approach to responsive technology actually isn’t a direct result of the pandemic, but the crisis has served to demonstrate the solution; and for the broader civilization I think it marks an important turning point, maybe like moveable type. CRM systems proved to be key players in business technology by stepping up and becoming problem solvers and answering the call to the many challenges the pandemic gave us.

 

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Prevent Senior Selects Infor Cloverleaf for Better Data Integration and to Enhance Agility and User Experience

One of Brazil’s main healthcare companies, Prevent Senior, has selected Infor Cloverleaf to integrate all of the patient data from its 80 units that provide laboratory tests and image exams. Infor Cloverleaf Integration Suite software streamlines the exchange of clinical data to help improve healthcare outcomes and business operations. The software allows healthcare organizations like Prevent Senior to solve complex interoperability challenges securely and at scale. They also keep up with the latest standards. Per the press release, once implemented by Infor Consulting Services, Prevent Senior will use the Infor Cloverleaf solution to guarantee data interoperability. This will allow Prevent Senior to reach its goal. Infor will provide the necessary agility to implement the system and achieve the integration in a short time.

 

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Updating Bouncy Castle After Websphere Fix Pack

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Similar to Lawson System Foundation, when WebSphere is updated in Landmark, the Bouncy Castle provider might also need to be updated.  If this is the case, you will notice an error message similar to the one below in the SSOCfgInfoServlet page.

Also, there will be messages logged in the ssocfginfoservlet.log and security_authen.log.  One of the biggest indicators of a bouncy castle issue is the error “No provider: BC”.

Ssocfginfoservlet.log, security_authen.log

Tue Dec 22 12:10:05.323 CST 2020 – default–1864609923 – L(2) : tid{DEFAULT} lid{13vdos3oj0u2br08s6qstv1pnv}. Error encountered while processing the request. Additional information: {Error decrypting data.

Stack Trace :

com.lawson.security.authen.SecurityAuthenException: Error decrypting data.

                at com.lawson.security.authen.AuthenDat.getSYMKey(AuthenDat.java:4214)

                at com.lawson.security.authen.AuthenDat.getAuthenDatData(AuthenDat.java:828)

                at com.lawson.security.authen.LawsonAuthentication.getAuthenDatStr(LawsonAuthentication.java:1406)

                at com.lawson.security.authen.LawsonAuthenDataManagerLMImpl.getAuthenDataAsString(LawsonAuthenDataManagerLMImpl.java:53)

                at com.lawson.security.authen.SSOCfgInfoServlet.getConfigXML(SSOCfgInfoServlet.java:177)

                at com.lawson.security.authen.SSOCfgInfoServlet.process(SSOCfgInfoServlet.java:643)

                at com.lawson.security.authen.SSOCfgInfoServlet.doGet(SSOCfgInfoServlet.java:163)

                at javax.servlet.http.HttpServlet.service(HttpServlet.java:575)

 

 

To update the Bouncy Castle provider, open a Landmark command window, or open a command line window and set the environment variables.  Navigate to WAS_JAVA_HOME, and run the command

java -jar %LAENVDIR%/java/jar/bcinstall.jar

This will put the correct provider file in your java home location.  Then, bounce the application server or reboot the machine.

Highlighting Super Bowl LV’s Technology Commercials

The beauty of the first Sunday of February each year is coming together to watch the Super Bowl. Whether you’re cheering for your team, tuning in to watch the commercials, or enjoying all the best food at a tailgate, Super Bowl Sunday can be enjoyed by many. Super Bowl commercials get most of the talk, however. Year by year we get a sneak peak of the best brands and up-and-comers, and this year we had a glimpse of where technology will take us in 2021. The Dexcom commercial opened the door in mobile healthcare technology by offering a prickless way of monitoring one’s diabetes – all via the convenience of a mobile app. Automobile companies make appearances each year and brands like Cadillac and GM are showcasing the popularity and ease of electric vehicles. A self-driving car that even Edgar Scissorhands can pilot with Cadillac’s Lyriq electric smart vehicle and a longer lasting battery charged self-driving car by GM is the future of the auto world. Brands like Logitech and SquareSpace encouraged their services and devices to think of the next great thing and dream big. T-Mobile further explored the power of 5G and how communication is key so long as you have a reliable network. Super Bowl ads can be entertaining of course, but they can also predict where the future of technology is taking us. What was your favorite commercial, tech and non-tech?

 

Click Here to watch the best Super Bowl LV commercials, Courtesy of Huffington Post.

How CRM Software Can Increase Sales Performance

Customer relationship management (CRM) is an effective tool to understand customer needs, expectations, preferences, and buying patterns so that a business can effectively promote, develop and expand its offerings to the customers. While it is widely used by organizations today, very few business owners are aware of CRM’s capabilities and its most important role in a business. Creative content developer, a blogger and SEO writer Hillary Cyril shares an article on TechBullion about how CRM software can increase your sales performance if you utilize it to its maximum potential. One can measure the success of your CRM system by the change in the number of customers that you serve and the number of customers that return to make a purchase. If you want to improve your CRM software effectiveness and increase sales performance, it’s a simple case of identifying what your CRM software needs to do and how. CRM is often integrated into your company’s marketing strategies. This allows you to reach out to potential and current customers with personalized marketing content tailored to suit individual needs. You can also track the progress of sales and marketing activities. CRM data and sales cycle management systems help a business handles its sales cycle better, allowing it to focus on more significant revenue streams.

 

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Configurations to Enhance IPA Performance

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If you are receiving login failures in IPA work units due to connection timeouts, or connection refused, it is possible that you need to take some steps to improve the performance of your IPA-S3 connections.  To do that, you can update the recommended S3 Connection Pool Settings.

First, open the Landmark Grid and click the “gears” to get to the configuration manager.  Select Applications > (your Landmark application) > Edit Properties.  Type Ctrl+F and search for “S3”.

   

   

 

Open each of the S3 configuration properties, and select the “All” radio button.  Make your changes on the “LPA” node for Any Host.  Set the S3 configuration properties to the following recommended values:

  • UsePooledConnections = True
  • MaxActiveConnections = 10
  • MaxIdleConnections = 2
  • MaxConnectionWaitSec = 30
  • TimeBetweenEvictionRunsSec = 30
  • ValidationTimeSec = 240
  • EnableConnectionValidation = True only set this value if you are on Landmark Technology 10.1.1.58 or higher

Save each change in the dialog window, and then click the main “Save” button at the top of the Properties window.  After you have made these changes, restart the LPA node in the Grid.