Customer relationship management (CRM) platforms have proven a worthy investment for business’ dedicated to increasing their marketing efforts. Forbes Councils Member Amit Patel shares an article on how a CRM can help streamline marketing performances.
Segmenting Leads, Prospects And Customers. “A CRM can provide valuable information about customers like their age, profession, tastes and preferences. The data is enough to run targeted email campaigns and can enable you to segment your leads, prospects and customers under different presets and customizations. This could help increase conversion rates and allow organizations to get to know loyal customers and their purchasing behaviors.”
Personalizing Emails Using CRM Contact Fields. “One thing about promotional or marketing emails is that they can be personalized, engaging and convincing. The credit goes to a specific feature available in a majority of CRMs—’personalization tokens’ or ’email tokens.'”
Computing Campaign ROI. “A CRM comes with a closed-loop reporting feature capable of transforming intuition-based marketing campaigns into data-backed marketing strategies. It can provide information about the leads like source, quality, quantity, channels and revenue. It can also provide comprehensive insights into where to invest marketing efforts, what channels to focus on and the best way to use budgets with clear insights.”
Boosting Customer Relationships. “The ‘R’ in ‘CRM’ is the most essential part of the acronym. Enhancing customer relationships is vital. A CRM can aggregate customer data and offer a holistic view of the customer. It can store all of the customer data in one place and offer easy access to sales, marketing and customer service departments—allowing businesses to personalize their communication. A CRM can also be useful for tracking consumer journeys, from the formal visit to the purchase. It can provide an in-depth understanding of every customer visiting a website, empowering salespeople with adequate knowledge to sell more relevant products faster. Additionally, it can help personalize the customer journey for cross-selling and upselling.”
Patel emphasizes that you can amplify your marketing strategy’s ROI with a CRM in place. To be able to interact and sell to your customers effectively, a CRM could help with effective marketing and sales strategies tailored to your customers on an individual level. A CRM does take a lot of work – from set up to constant analyzation of data – in order to curate the best marketing campaign for your audience. Patel’s final advice when getting started with a CRM is to have employee involvement immediately. Familiarizing your team to this platform and being on the same page on how to move forward with marketing campaigns are critical to CRM success.
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