Destination XL Group Selects Infor to Optimize Customer Engagement
Infor’s newest partnership is with Destination XL Group (DXLG), the industry’s leader in men’s big and tall apparel. This partnership allows DXLG to increase their market share and top line sales, improve customer segmentation and drive state-of-the-art marketing activities. Infor Alliance partner Three Deep Marketing will work alongside DXLG to leverage Infor’s rich breadth of customer engagement solutions to deepen relationships with existing and new customers by better understanding preferences around promotions, pricing and assortment. DXLG will implement Infor CloudSuite CRM, Infor Marketing Resource Management (MRM), Infor Omni-channel Campaign Management (OCM), and Infor Loyalty powered by CrowdTwist to provide relevant communications across all channels. “With Infor’s end-to-end customer engagement solutions, we can understand our customers better, produce rich and deep customer profiles and drive incredibly smart segmentation to connect and engage with our customers in a more meaningful and targeted way,” said Jim Davey, CMO of Destination XL Group. Infor’s Retail division now supports more than 2,500 global fashion, retail, and grocery brands that work to modernize operations by taking advantage of the latest consumer and business technologies — mobile, social, science and cloud.
