Dynamics CRM 2016 Launches with Cortana Analytics Suite
The latest iteration of Microsoft Corp’s customer relationship management (CRM) platform is now available with the integration of the Cortana Analytics Suite, which combines the company’s personal digital assistant with data management services from Microsoft’s public cloud and pre-built business intelligence workflows to help salespeople better understand their customers. Dynamics CRM 2016 toolkit automatically generates cross-selling recommendations based on the specific preferences of a prospect and scan social network for messages that are indicative of potential deal-making opportunities – this functionality being a direct response to competitor Salesforce. additional features of Dynamics CRM 2016 include cloud-based Office 365 and SharePoint, a web application platform for collaboration.
