Infor Integrates Social Media in Email Marketing Product
Infor’s new marketing solutions suite, Infor Omni-Channel Campaign Management, was recently unveiled to benefit data-driven email marketers. This new solution is an updated and rebranded version of former Infor Epiphany Outbound Marketing product from 2006. Infor Omni-Channel Campaign Management helps marketers plan, execute and monitor marketing campaigns across multiple channels, including social media, SMS and email. The updated analytics tool adds flexibility to marketing campaigns by allowing email marketers to monitor changing market dynamics and to change strategy to ensure maximum customer engagement with more personalized content.
