Dynamics CRM Now Apple Watch App
Thanks to a collaboration between Microsoft and Webfortis, Customer Relationship Management (CRM) professionals can use the Apple Watch app to check on the latest status of accounts with the Microsoft Dynamics CRM integrated application. According to Webfortis CEO Marc Wolenik, the company’s mobility practice is “another stepping stone in maximizing our customers’ investments in CRM and Parature.”
Using mobile devices like smartphones and tablets to access work apps helps to improve the efficiency and productivity, according to a 2014 mobile CRM survey from Software Advice. Craig Rosenberg, co-founder of the research and advisory firm Topo, states that accessing the right information at the right time, “is absolutely critical to successful selling. If it can be on my phone, accessible in seconds, provide me with some kind of snapshot that’s easy for me to see – that is the killer app.”
