Healthcare enters ‘third wave of digital’
In the 1990s, it was the Internet. In the early 2000s, it was about mobility. Today, it’s the era of “living services.”
Officials point out that the first industry to get this third wave on the ground running is the healthcare industry. Why? Because it’s already present in healthcare. Self-health tracking devices, apps, watches, and other wearables are easily accessible to anyone with a smart device.
Brian Whipple, senior managing director for Accenture Interactive, says this third wave is called ‘living services’ becasue “they will change consumer experiences, be driven by things that are very proximate to us such as wearables and nearables,and, at the human level, living services will affect our lives in a much deeper and more positive way than mobile and Web services have.”
With this third wave fast approaching, individualized healthcare can be administered more efficiently and more effectively,” officials concluded.
